When it comes to buying jewelry, most people think they need to make a CHOICE.

👉 Deal with big box stores (or other jewelry stores) that don’t listen to your needs, overcharge you, or put the “dollar over the customer”…


👉 Do it yourself and feel intimidated by the process, haggle over prices, and hate the experience along the way to get the piece that you want..

But there’s a little-known third option (keep reading…)

Because you shouldn’t have to sacrifice QUALITY for PRICE. And you definitely shouldn’t have to sacrifice your SANITY to get a good deal or feel great about your purchase.

Everyone deserves to know what buying jewelry is like when you ditch the stress, hassle, and shenanigans… and take the simplest, most efficient, and most “bang for-your-buck” approach.

(Because if wanting to get a good deal AND feel like you “beat the system” is wrong, we don’t wanna be right) 🙂

Hi! My name is Charles Settle.

I’ve been in the jewelry industry for nearly 15 years, and I’ve seen customers getting ripped off, misled, and bogged down buying jewelry, and I don’t want YOU to have to go through that!

I’ve been where you are….AND now I’m on the other side of the counter. I feel your pain, and Mayhem and I totally have your back!

I want to save you the hassle, time, and energy, so that you don’t have to sacrifice your sanity to get the jewelry you want.

I’ve helped thousands of happy customers and saved my customers millions of dollars, and we are going to do the same thing for YOU! (That’s exactly why I created this website to show you how we do things differently.)

How We Operate In Everything We Do:


We are all about integrity. We are your trusty guides and advocates to make sure you get the best value, and we never put the “dollar over the customer”. Integrity is everything to us.


We are straight-up and transparent about our pricing, sourcing, quality, and processes. We tell you all the things that matter…without all that fancy and confusing language. We literally teach you the EXACT process we use ourselves when looking for jewelry. Full transparency– a peek behind the curtain.


It’s all about YOU! Your satisfaction, your comfort level, your budget, and we are on YOUR team. And that’s why our motto is: “Team work!” We don’t try to “up-sell” you -– we are committed to YOUR satisfaction. It’s as simple as that.

How Can We Help You?

Engagement Rings


Wedding Rings


Custom Jewelry


Buy & Sell Gold


Jewelry Repairs


Gifts & Other



The Captain Of The P&G Ship

Charles Settle

Chief of Operations

Ryan Bayliss

The Magic Behind The Scenes:

Mayhem & Chaos